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Jin Air is the new name of Air Korea, Korean Air’s premium short-haul carrier subsidiary

6/16/2008 10:30:48 AM

Jin Air, South Korea’s freshest airline has revealed its corporate image and slogan.

 

Jin Air, until now known as its tentative name Air Korea, held an open event yesterday, June 15, in downtown Seoul announcing its corporate name, branding, corporate image and employee uniforms.

 

Jin Air decided to hold a street event to appeal its brand to the young and dynamic public in a fresh and familiar atmosphere. The festive event was filled with special tap dancing, DJ and Korean singers’ performances.

 

“Jin Air’s goal is to provide safe and convenient service to our valuable customers,” commented Jae Kun Kim, CEO of Jin Air. “We will exhibit a new airline operation model as a premium short-haul carrier.”

 

Jin Air will start operation on domestic routes in mid-July.

 

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